Marks & wordmarks
Eight marks, each drawn for the trade it belongs to.
A logo has to survive being stamped, embroidered, etched and shrunk to a favicon, so each of these was drawn as line and flat colour rather than as an effect — nothing here depends on a gradient or a shadow to read.
Different trades want different registers: an engraved oval for a vineyard, a carved seal for a letterpress studio, a measuring dial for an optometrist. The through-line is the drawing, not a house style.
- What was made
- Logo design
- Wordmarks
- Illustration
