LUCA

Packaging202610 / 16

Brainstack

An electrolyte tablet that had to earn its shelf space next to coffee.

One net, one kraft board and one type family, drawn to the box first — the dieline sets the standard the artwork and the photography both follow.

The board, the black and the red were fixed before the photography, so the pack on the shelf and the pack on the screen are the same object.

What was made
Packaging concept
Dieline
Artwork
Print-ready net
Photography
Motion
Process
Concept
Dieline
Artwork
Proof
Photography
Motion
The Brainstack carton on white, shown front three-quarter
The pack, from the corner
The Brainstack carton net, unfolded, with the black and red artwork applied to every panel on kraft board
The box, unfolded and printed
Dieline for the Brainstack carton: a 70 by 105 by 32 millimetre tuck-end box, cut and crease lines with panel names and dimensions
The dieline, drawn to the box it folds into
Three panels: the original pack, the refined front, and the dieline, labelled 01 to 03
01 concept → 02 refined → 03 dieline
The original Brainstack pack, front panel, before the redesign
The refined Brainstack pack, front panel, after the redesign
The pack, before and after
The Brainstack carton straight on, front panel facing camera
Two Brainstack cartons side by side, one showing the back panel and one the front
Straight on, and side by side
The Brainstack carton open, a foil blister of tablets rising out of the mouth
The box, open
The pack, turning