Brand images in Christchurch
A palette, a type system and a set of layouts, plus a short guide to using them. Enough that a year of posts, signs and packaging looks like one business.
A logo is one drawing. A brand image is everything that has to look like it belongs to the same business afterwards — the posts, the menu, the van, the invoice, the sign above the door.
Most small businesses get the logo and nothing else, then spend two years slowly drifting. This is the part that stops the drift: a small number of decisions, written down, that anyone can follow.
What you get
- Palette
- Colours with their values, and where each one is allowed to go.
- Type
- One or two typefaces, with sizes and weights that are actually used.
- Layouts
- A handful of repeatable arrangements for the things you make most.
- A short guide
- Some pages, not fifty. Written so a non-designer can use it.
- Working files
- Yours, in the formats you will need.
How it runs
- What the business is — Who it serves and what it should feel like beside its competitors.
- A fixed quote — Before design starts.
- Direction — Real applications, not adjectives.
- Guide and handover — Files and a short document.
Brand images I have done
Questions
- What is the difference between a logo and a brand image?
- A logo is the mark. A brand image is the palette, the type, the layouts and the rules that make everything else look like it belongs to the same business. Most people need both; the logo alone is from $400 and a brand image from $450.
- How much does branding cost in New Zealand?
- From $450 here, at a fixed price quoted before the work begins.
- Do I need one if I am just starting?
- Not always. If money is tight, start with a logo and a palette and add the rest when the business has a shape.
Ask for a quoteFixed price, in writing, before anything starts.